Senior Business Marketing

Mentoring & Tele-Coaching Program

 

“Nursing Homes in U.S. are at 16,100; 900,000 people live in A.L. facilities”

 

“Within a 20 mile radius, there are usually 10 – 15 AL facilities,

 all competing for the same possible residents”

 

People’s lives are changing almost overnight.  51 million people are over the age of 60, and a boomer turns 50 every 30 seconds.  These people will need assisted living now and in the near future.  But they will only enter facilities that really understand them and how to market and  sell to them.

 

Discover how regular internal marketing assistants (your inside staff) and outside community development reps are catapulting themselves into “super marketers” with a short time of only 6 weeks.

 

With my assistance, you can be a Superstar in your industry niche today.  I’ll show you how to avoid critical mistakes and use this new system the right way to:

 

1. Use new marketing skills & apply them to your facility or company, so you can leverage your time, energy & ROI.

2. Learn how doing your own networking & publicity can reduce your costs, increase your visibility & credibility, & generate dozens of new leads that turn into clients.

3. Using this system gives you more exposure than you normally would get.

4. Network correctly with other referrers & facilities you’d otherwise never meet.

5.  Attract publicity for whatever service or facility you’re promoting.

6. Close more clients & residents than ever before.

7. Use other people’s influence to increase your census or client base.

 

Give my Senior Marketing Mentoring & Tele-Coaching program a try and within 6 short weeks, you’ll see results
you never thought possible--Guaranteed!

 

“With my seasoned advice & specific coaching, you’ll achieve success & make money faster, cut months or years off your learning curve, & avoid wasting marketing dollars & countless mistakes. “

 

I’ll take you by the hand & show you every step of the way.   I will guide you around messy mistakes that cost most facilities a fortune in lost time & revenue.

 

I’ll teach you how to instantly determine who to network with, how to reach them, & how to get them to act on your behalf, not the other guy.

 

Enroll in my Marketing Mentoring Program & in just 6 eight weeks from now, you’ll learn everything you need to know to launch a successful business improvement & revenue generating program that surpasses anything you’ve done before.

 

In just six intensive & educational sessions, you can learn how to:

 

• Network the only right way
• Create professional referrer programs
• Implement internal marketing programs that really works
• Design & institute a powerful publicity campaign that keeps your company name in the public’s eye, & catapults you to the top of the heap.

You’ll get six 60-minute tele-classes plus 2 additional hours of open phone time, in which you will receive exact class notes & the details of what you need to do to succeed.

 

Here’s just some of what you’ll learn in my Marketing Mentoring Program:

 

Lesson 1: Strategic Planning

 

• Where how you’re located affects everything you do in marketing
• How the type of senior business you have determines your strategies
• Majority of where your prospects & clients will come from
• How physical & mental marketing barriers affect your potential clients
• Resident marketing pyramid

 Lesson 2: Setting Up for Success

 

• Tracking sheets for success on a weekly, monthly, & yearly basis
• How to track correctly
• The ideal marketing team & their individual & team assignments
• Primary responsibility of each team member
• Job descriptions of your total marketing team

 Lesson 3: Internal Marketing Methods

 

• Weekly, monthly, & yearly referral tracking sheets
• In house questionnaires to keep on track
• Mailed questionnaires to no shows, no’s, & maybes
• Sample follow up letters to the market segments you deal with
• How to put together a perfect welcome kit
• How signage affects your sign ups

 Lesson 4: Referral Based Marketing Done Right

• Residential referral program set up & follow up
• Cross promotional referrals with fellow professionals
• Using outside cross promotions for maximum effect
• Setting up a really professional referral system for the big boys

 Lesson 5: External Marketing Methods that Really Work 
                    for Assisted Living, SNFs, and In Home Care Agencies

 

• Marketing materials for maximum move ins & clients.
• The only really good advertising vehicles to use
• How direct mail is king, & you’ve been playing it like a pauper
• Publicity & events that guarantee results
• Creative worksheets to outline exactly what to say, & how to say it
• Yellow page ads that get 3X response over what you've been getting
• Internet marketing & websites that do the job

 Lesson 6:  Putting it all together

 

• The complete marketing calendar
• Marketing tracking sheets

 

Bonus 1 – 30 Minute Personal 1-on-1 Coaching time with me (Value $250) Use this coaching call with me to help you personally get going on your particular own strategic plan for redoing & remaking your ideal marketing program.  We will address your current marketing materials, what’s wrong with them, & how to fix them so they work!

Bonus 2 – All tracking forms & worksheets I’ve used since 1996 to help create a perfect program for dozens of professionals in the field.  These templates are worth at least 5,000 or more.

Bonus 3 – How to get advertising for practically nothing.  A full white paper report on getting free advertising from even the most stubborn media people.

Bonus 4 – 101 ideas for news releases.  How to take regular ideas, & spin them into stories the media will love to write on.

 

ENROLL NOW & YOU’LL ALSO RECEIVE ALL THE ABOVE BONUSES ABSOLUTELY FREE.

 

Total investment in this program is just $97
or two easy monthly payments

of just $48.50 per month.

 

Use your credit card or Pay Pal account.  Send to seniorexpo@roadrunner.com; or go to Pay Pal, click on Send Money, enter email address seniorexpo@roadrunner.com.  Then click send.  That's all there is to it.  And thanks!